Customer Data Platform (CDP)
Software that unifies customer data from multiple sources into persistent, accessible profiles.
A Customer Data Platform (CDP) unifies customer data from multiple sources — web, mobile, email, CRM, support, point-of-sale — into persistent profiles accessible to marketers, analysts, and product teams. CDPs typically include identity resolution (stitching anonymous and known identifiers), event tracking, audience segmentation, and activation to downstream channels. Major CDPs include Segment (Twilio), Tealium, mParticle, RudderStack, Hightouch (composable), and warehouse-native CDPs built on Snowflake/BigQuery. Empire325 evaluates CDP architecture options, implements identity resolution rules, and builds activation flows that respect privacy regulations like GDPR and CCPA.
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Data Transformation
Data warehousing, attribution modeling, and analytics pipelines that unify marketing, sales, and product telemetry.
Explore Data Transformation →Related terms
Data Warehouse
A centralized repository of structured, integrated data from multiple sources, optimized for analytics.
ETL and ELT
Patterns for moving data from sources to analytical stores: ETL transforms before loading; ELT loads first.
First-Party Data
Customer data a company collects directly from its own properties, apps, and interactions.
Reverse ETL
Operationalizing data warehouse insights by syncing them back into business tools and SaaS platforms.