Education Marketing Agency
Education marketing for higher ed, K-12, EdTech, and online learning
Empire325 is an education marketing agency for universities, online learning platforms, EdTech SaaS, K-12 schools, and continuing-education programs. Enrollment marketing, EdTech growth, and student acquisition built around FERPA, Title IV, and state online-education regulations.
Book a 15-min strategy callTL;DR: Empire325 education marketing combines enrollment funnels, EdTech growth playbooks, FERPA-aware analytics, and matriculation attribution. Built for the 6-18 month decision cycles, multi-stakeholder buying committees, and academic-calendar seasonality of education.
What Empire325 delivers in education
01
Enrollment marketing
Multi-stage funnels (awareness → inquiry → application → enrollment → matriculation), CRM integration (Slate, Salesforce Education Cloud, TargetX), nurture campaigns aligned with academic calendars.
02
EdTech B2B/B2C growth
B2B SaaS playbook for EdTech selling to schools and districts, B2C growth for direct-to-learner platforms (Coursera-pattern), product-led growth for self-service EdTech.
03
Student acquisition
Paid search (with Title IV-compliant pricing display), paid social (TikTok/Instagram for traditional-age, LinkedIn for graduate/exec), content marketing, lifecycle nurture.
04
Brand & reputation
K-12 enrollment brand programs, university reputation marketing, ranking optimization (US News, Niche, Princeton Review presence), faculty thought leadership.
05
FERPA & compliance
Student data handling appropriate to FERPA, Title IV gainful employment marketing rules, state-by-state online education regulation, ADA accessibility for digital programs.
06
Matriculation attribution
Marketing tied to enrolled, matriculated, and retained students — not application or inquiry counts. SIS integration for real outcome measurement.
Education marketing FAQ
What does an education marketing agency do?
An education marketing agency builds enrollment marketing for higher education, student acquisition for online learning platforms, growth marketing for EdTech SaaS, and brand programs for K-12 schools. Empire325 education marketing respects FERPA (student privacy), Title IV compliance for federal financial aid eligibility, state-specific online education regulations, and the Higher Education Act gainful employment rules.
What education segments does Empire325 serve?
Higher education (4-year universities, community colleges, online universities, professional/graduate schools), K-12 (private, charter, parochial, district communications), EdTech SaaS (LMS, assessment, tutoring, AI-powered learning), online learning platforms (MOOCs, bootcamps, professional certifications), continuing education and corporate training, and education-services businesses.
How is enrollment marketing different from typical lead gen?
Enrollment marketing has 6-18 month decision cycles, multi-stakeholder buying committees (student, parents, advisors), strong seasonality (academic calendars), heavy compliance constraints (Title IV, FERPA), and outcomes measured in matriculation/retention rather than first-conversion. Empire325 builds enrollment funnels with stage-appropriate content (awareness → application → matriculation → retention), CRM integration (Slate, Salesforce Education Cloud, TargetX), and attribution tied to actual enrolled students.
How much does education marketing cost?
Empire325 education engagements typically range $15K-$80K monthly retainers depending on enrollment scale, geographic scope, and program portfolio. Online universities and large EdTech platforms sit at the higher end; mid-size institutions and specialty programs lower. Discovery scoping after a 30-minute call.
How is Empire325 different from typical education marketing agencies?
Three differences: (1) Compliance-aware (FERPA, Title IV, state regs treated as design constraints). (2) Marketing tied to enrollment and retention attribution, not application counts. (3) EdTech-fluent — we understand both legacy higher-ed enrollment marketing and modern EdTech B2B/B2C playbooks.