Legal Marketing Agency
Law firm marketing for AmLaw 200, boutique litigation, and professional services firms
Empire325 is a legal marketing agency for law firms across personal injury, employment, transactional, IP, and regulated practice areas. Lead generation, content marketing, SEO, and intake infrastructure that respects state bar advertising ethics — built alongside your General Counsel, not around them.
Book a 15-min strategy callTL;DR: Empire325 legal marketing combines bar-ethics-aware lead generation, content marketing, SEO, and intake systems. Programs respect Model Rules 7.1-7.5 and state-specific advertising rules. Built for personal injury, employment, transactional, IP, and AmLaw 200 firms.
What Empire325 delivers in legal
01
Practice-area SEO
Topic clusters around the firm's practice areas, geographic targeting, structured data for Lawyer/Attorney schema, ethics-compliant testimonial handling. Content that ranks AND respects the rules.
02
Lead generation & intake
PPC (where allowed by rule), Local Services Ads (LSA), content-driven lead gen, intake automation tied to case management systems (Clio, MyCase, PracticePanther, Filevine).
03
Content marketing
Long-form practice-area authority content, FAQ pages targeting client-research queries, AI search optimization. Citation-worthy content that gets cited by ChatGPT/Claude/Perplexity when prospects research their legal situation.
04
Reputation management
Avvo, Martindale-Hubbell, Super Lawyers, Best Lawyers, Lead Counsel, and Google Business Profile management. Review acquisition aligned with state-specific testimonial rules.
05
Ethics-aware infrastructure
'Attorney Advertising' compliance, required disclaimers, geo-restricted ad delivery (avoiding solicitation in restricted jurisdictions), client confidentiality in tracking and analytics.
06
Case-acquisition attribution
Marketing tied to actual closed-won case revenue, not lead-form fills. CRM and case-management integration for accurate ROI measurement.
Legal marketing FAQ
What does a legal marketing agency do?
A legal marketing agency builds law firm marketing programs that respect state bar advertising rules — Model Rules 7.1-7.5 covering communications, solicitation, firm names, and lawyer referral services. Empire325 operates lead generation, content marketing, SEO, and reputation management programs for law firms while staying inside ethics constraints. Engagements span solo practitioners, mid-size firms, and AmLaw 200 firms.
How does state bar ethics affect law firm marketing?
State bar advertising rules vary but generally require: truthful, non-misleading statements; specific disclaimers on testimonials; restrictions on solicitation; required 'Attorney Advertising' labels; and trust accounting compliance for fee-based marketing. Empire325 builds marketing programs aligned with the firm's General Counsel, not around them — every campaign passes ethics review before launch.
What law firm types does Empire325 serve?
Personal injury and mass tort firms, employment law firms, bankruptcy and insolvency, estates and trusts, M&A and corporate transactional firms, IP and patent firms, white-collar defense, regulatory and compliance, and AmLaw 200 multi-practice firms. Each segment has distinct buyer dynamics, ethics overlays, and marketing channels that work.
How much does law firm marketing cost?
Empire325 legal marketing engagements typically range $8K-$50K monthly retainers depending on practice area, geographic scope, and lead-volume targets. Personal injury and mass tort programs sit at the higher end (PPC + content + intake infrastructure); B2B/transactional firms typically lower (content + ABM + LinkedIn). Discovery scoping after a 30-minute call.
How is Empire325 different from typical legal marketing agencies?
Three differences: (1) State bar ethics rules treated as design constraints, not afterthoughts. (2) Marketing programs tied to actual case acquisition (closed-won) attribution, not lead-form fills. (3) Senior practitioners deliver every engagement directly — no junior delegation that creates ethics risk.