Law firm marketing for AmLaw 200, boutique litigation, and professional services firms

A legal marketing agency builds law firm marketing programs that respect state bar advertising rules — Model Rules 7.1-7.5 covering communications, solicitation, firm names, and lawyer referral services. Empire325 operates lead generation, content marketing, SEO, and reputation management programs for law firms while staying inside ethics constraints. Engagements span solo practitioners, mid-size firms, and AmLaw 200 firms.

State bar advertising rules vary but generally require: truthful, non-misleading statements; specific disclaimers on testimonials; restrictions on solicitation; required 'Attorney Advertising' labels; and trust accounting compliance for fee-based marketing. Empire325 builds marketing programs aligned with the firm's General Counsel, not around them — every campaign passes ethics review before launch.

Personal injury and mass tort firms, employment law firms, bankruptcy and insolvency, estates and trusts, M&A and corporate transactional firms, IP and patent firms, white-collar defense, regulatory and compliance, and AmLaw 200 multi-practice firms. Each segment has distinct buyer dynamics, ethics overlays, and marketing channels that work.

Empire325 legal marketing engagements typically range $8K-$50K monthly retainers depending on practice area, geographic scope, and lead-volume targets. Personal injury and mass tort programs sit at the higher end (PPC + content + intake infrastructure); B2B/transactional firms typically lower (content + ABM + LinkedIn). Discovery scoping after a 30-minute call.

Three differences: (1) State bar ethics rules treated as design constraints, not afterthoughts. (2) Marketing programs tied to actual case acquisition (closed-won) attribution, not lead-form fills. (3) Senior practitioners deliver every engagement directly — no junior delegation that creates ethics risk.