B2B Lead Generation Agency
Lead generation services that actually fill your pipeline with qualified buyers
Empire325 is a B2B lead generation agency for SaaS, financial services, and enterprise services firms. Qualified pipeline through integrated paid acquisition, content marketing, account-based marketing (ABM), and outbound prospecting — measured to closed-won revenue, not vanity MQL counts.
Book a 15-min pipeline auditTL;DR: Empire325 lead generation services combine paid acquisition, content, ABM, and outbound into integrated programs. Every channel is CRM-integrated and tied to closed-won revenue attribution. Most clients see 2-3x qualified pipeline growth within 6 months as channels compound.
Lead generation channel mix
The full B2B lead generation services stack
01
Paid acquisition
Google Ads, LinkedIn Ads, Meta Ads, intent-data-targeted display (Bombora, 6sense, Demandbase). Every campaign tied to CRM with full lifecycle attribution from click to closed-won.
02
Content marketing
Long-form pillar content, AI-search-optimized definitions, comparison/commercial-intent pages. Content that ranks in Google AND gets cited by ChatGPT/Claude/Perplexity. See our [content marketing practice](/services/content-marketing).
03
Account-based marketing
ICP definition, target account list building, multi-channel orchestration (LinkedIn + email + display + direct mail), buying-committee mapping, integrated paid + outbound on named accounts.
04
Outbound prospecting
Cold email sequences (Apollo, Outreach, SalesLoft), LinkedIn outreach, cold-call sequences. Empire325 builds outbound playbooks integrated with content marketing — outbound prospects already saw your thought leadership before the email.
05
Event-led acquisition
Webinars, virtual conferences, in-person events, podcast guesting, conference sponsorships. High-intent acquisition where the channel rewards depth, not just impressions.
06
Lifecycle nurture
Qualified leads don't buy today — they buy in 3-9 months. Email nurture, retargeting, sales engagement integration. Most B2B leakage happens in the nurture phase.
Real-world lead generation engagements
$215M
capital expansion at Avanti Way Capital — $1B+ AUM real estate fund — through institutional-grade investor acquisition
10M+
impressions in 2 weeks for Robert Kiyosaki Growth Summit India — earned media + tier-1 PR
12
institutional relationships established for Avanti Way through systematic capital introduction infrastructure
Lead generation FAQ
What does a B2B lead generation agency do?
A B2B lead generation agency builds and operates qualified-pipeline programs across paid acquisition, content marketing, account-based marketing (ABM), and outbound prospecting. Empire325 lead generation services are CRM-integrated (HubSpot, Salesforce, Pipedrive) and revenue-attributed — every lead traced to actual closed-won revenue, not just MQL counts.
How much do lead generation services cost?
Empire325 lead generation engagements typically range $10K-$60K monthly retainers depending on lead volume targets, channel mix, and ABM/outbound depth. We provide written scoping after a 30-minute discovery call with cost-per-qualified-lead targets defined upfront.
What channels does Empire325 use for lead generation?
Empire325 lead generation programs combine: paid acquisition (Google Ads, LinkedIn, Meta), content marketing (long-form pillar content, AI-search-optimized), account-based marketing (LinkedIn Sales Navigator + 6sense + custom outreach), outbound (email + LinkedIn + cold-call sequences), and event-led acquisition (webinars, conferences). The mix depends on your ICP, deal size, and sales motion.
What's the difference between lead generation and demand generation?
Lead generation captures contact information for follow-up — gated content, demo requests, contact-form fills. Demand generation creates the awareness and consideration that makes leads possible — brand campaigns, thought leadership, ungated content. Most B2B programs need both: demand creates the market, lead generation captures it. Empire325 operates integrated demand + lead programs.
How is Empire325's lead generation different?
Three differences: (1) CRM-integrated revenue attribution — we measure to closed-won, not MQL counts. (2) Lead generation tied to our [advanced marketing attribution](/services/marketing-attribution) practice — we know which channels actually drive incremental pipeline vs. capture demand created elsewhere. (3) ABM/outbound and inbound run as one integrated program, not siloed teams.
Want a free 15-minute pipeline audit?
We'll diagnose your channel mix, qualification criteria, and attribution and show you the 3 highest-leverage moves.
Book a 15-min pipeline audit