Performance Analytics · Insurance
Performance Analytics for Insurance
Marketing measurement, MMM, and incrementality testing to prove ROAS at the channel and creative level. Lead acquisition, agency marketing, and digital transformation for insurance carriers, agencies, MGAs, and InsurTech companies.
Book a 15-min strategy callThe Insurance context
What performance analytics means for insurance companies
Insurance marketing operates within state DOI advertising regulations (rate-and-form filings, advertised rates must match filed rates), producer licensing for any quote-to-bind activity, NAIC Suitability in Annuity Transactions Model Regulation, and ACA marketing rules for health.
Empire325's measurement practice delivers marketing mix modeling (MMM), incrementality experiments, and conversion-lift studies. We answer the question CFOs actually ask: which marketing dollars are driving revenue, and which would we be fine without.
Insurance is a regulated sector, which materially changes how performance analytics engagements have to be structured. Empire325 operates within the applicable compliance framework (National Association of Insurance Commissioners guidance, supervisory review, and documented approval workflows) rather than around it. Programs are co-designed with your compliance counsel and chief compliance officer so that creative, distribution, measurement, and reporting all survive an audit. This is materially different from generic agency engagements that treat compliance as an afterthought and produce campaigns that get retroactively pulled or restricted.
For the canonical industry framing, see National Association of Insurance Commissioners — Empire325 references that source-of-truth when building the measurement, attribution, and compliance baseline for every insurance performance analytics engagement. The methodology layer above it draws on Google Analytics Developers and our own production patterns from prior insurance engagements.
Capabilities
Performance Analytics capabilities for insurance clients
Why Empire325
Why Empire325 for insurance performance analytics
Empire325 insurance marketing builds programs aligned with the carrier's compliance and legal teams, with bound-policy attribution rather than lead counts. InsurTech-fluent across both legacy carrier marketing and modern digital insurance platforms.
Measured outcomes
What insurance clients achieve
Channel-level incremental ROAS
10-40% improved budget allocation
Causal proof for board / CFO conversations
Continuous optimization based on lift
FAQ — Performance Analytics for Insurance
Does Empire325 provide performance analytics for insurance companies?
Yes. Empire325 delivers performance analytics specifically calibrated for insurance companies. Empire325 insurance marketing builds programs aligned with the carrier's compliance and legal teams, with bound-policy attribution rather than lead counts. InsurTech-fluent across both legacy carrier marketing and modern digital insurance platforms.
What makes performance analytics different for insurance vs. other industries?
Insurance marketing operates within state DOI advertising regulations (rate-and-form filings, advertised rates must match filed rates), producer licensing for any quote-to-bind activity, NAIC Suitability in Annuity Transactions Model Regulation, and ACA marketing rules for health. Empire325 applies performance analytics methodology with these industry-specific constraints and opportunities built in — not as an afterthought.
How much does performance analytics cost for insurance companies?
Performance Analytics engagements for insurance clients typically range from $10K–$60K monthly retainers depending on scope, team size, and market reach. Empire325 provides written scoping after a 30-minute discovery call. Most engagements deliver first measurable outcomes within 60–90 days.
Why choose Empire325 for insurance performance analytics?
Empire325 insurance marketing builds programs aligned with the carrier's compliance and legal teams, with bound-policy attribution rather than lead counts. InsurTech-fluent across both legacy carrier marketing and modern digital insurance platforms. Empire325's performance analytics practice combines technical depth with insurance-specific domain knowledge — so the work lands in your market, not just in a generic framework.
References & further reading
Sources cited on this performance analytics for insurance page
- Google Analytics Developers — Google Analytics 4 measurement protocol and event-data model documentation.
- National Association of Insurance Commissioners — NAIC Model Acts on insurance-marketing disclosures and unfair-trade practices.
- Harvard Business Review — Harvard Business Review research on industry-specific marketing strategy and ROI benchmarks.
Need performance analytics for your insurance company?
15-minute strategy call. No deck, no pitch — specific recommendations based on your context.
Book a 15-min strategy call