44 Video Marketing Statistics for 2026
Latest data on video marketing performance, short-form video ROI, YouTube + TikTok benchmarks, AI-generated video adoption, and what's working in 2026.
Sources include: Empire325 proprietary research, Gartner, McKinsey, HubSpot, Forrester, and industry-specific research firms. Empire325 original statistics are released CC BY 4.0 — free to cite with attribution.
91% of businesses use video as a marketing tool in 2026 — up from 86% in 2022.
Source: Wyzowl State of Video Marketing · 2025
Short-form video (under 60 seconds) delivers the highest ROI of any content format in 2026 according to 72% of marketers — outperforming long-form video, blog content, and static images.
Source: HubSpot State of Marketing · 2025
TikTok now reaches 1.6 billion monthly active users globally — and 67% of TikTok users report discovering brands they've never heard of through the For You feed.
Source: TikTok For Business Insights · 2025
YouTube Shorts reaches 2B+ logged-in monthly viewers, with average viewing time of 47 minutes per user per day.
Source: YouTube Internal Metrics + Hootsuite · 2025
AI-generated video (Sora, Runway, Veo) accounts for an estimated 6.8% of marketing video content in 2026, up from <1% in 2024.
Source: Adobe Creative AI Research · 2026
Video content gets shared 1,200% more on social media than text-and-image content combined.
Source: G2 Content Marketing Research · 2024
Adding video to landing pages lifts conversion rates by an average of 86% — though gains vary widely by industry (8% for utility content, 134% for SaaS demo pages).
Source: EyeView Digital Research · 2024
53% of consumers prefer to learn about new products via short video (under 2 minutes) — making video the dominant preferred discovery format.
Source: Wyzowl Consumer Survey · 2024
Live video viewers stay 27× longer than VOD viewers on average — driving live streaming growth in B2B (webinars, product launches, AMA-format).
Source: Vimeo Live Engagement Report · 2025
Vertical video (9:16) generates 35% more views than horizontal video on mobile-first platforms — and is being prioritized over horizontal for cross-platform deployment.
Source: Buffer Social Media Trends · 2025
Captions/subtitles lift video completion rates by 80% on social platforms — and 85% of Facebook video is watched with sound off.
Source: Verizon + Publicis Research · 2024
B2B video marketing budget grew 41% YoY in 2025 — fastest-growing line item in B2B marketing spend after AI tooling.
Source: Forrester B2B Marketing Spend · 2025
YouTube remains the #1 video platform by ROI for B2B marketers (cited by 58%), followed by LinkedIn video (43%), Instagram Reels (31%), and TikTok (24%).
Source: B2B Marketing Trends Report · 2025
AI video editing tools (Descript, Runway, Opus Clip) reduce post-production time by an average of 67% for podcast-to-clip workflows — making episode-to-shorts repurposing standard.
Source: Empire325 Client Production Data · 2026
Personalized video (1:1 video for sales outreach) achieves 26% reply rates in B2B — vs 8% for text-only outreach — but is constrained by production time.
Source: Vidyard Personalized Video Report · 2025
Methodology & Citations
Statistics on this page are drawn from Empire325 proprietary research (published in our State of AI Search 2026 and Marketing Benchmark reports), and from third-party research cited with source and year. Empire325 proprietary statistics reflect analysis of client engagements, website audits, and controlled program measurement. Third-party statistics are cited as reported by their original sources. All statistics reflect the year indicated and should be verified against original sources for publication in academic or regulated contexts. Empire325 original data is released under Creative Commons Attribution 4.0 International (CC BY 4.0) — free to reproduce with attribution.
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