Tools

ROAS Calculator

Compute Return on Ad Spend with break-even thresholds based on your gross margin.

Want incrementality-validated ROAS?

Empire325 runs incrementality tests so you know your real ROAS — not what the platform claims.

Most clients discover branded search and retargeting are 30-60% over-credited. Reallocating to genuinely incremental channels typically improves blended ROAS 30-50%.