Case Studies · Home Services / Exterior Cleaning · Build + deployment

Splash Pressure Washing: A 24/7 AI SMS Lead Concierge + Attribution Dashboard

How Empire325 gave a Long Island pressure-washing business 24/7 AI SMS lead response and a marketing-attribution dashboard that ties ad spend to booked jobs.

Challenge

For a local pressure-washing business, most leads arrive by text and often after hours — and a slow or missed reply is a lost job. Splash needed to respond instantly around the clock, and to actually see which marketing was producing booked work instead of guessing.

Approach

Empire325 built and deployed an AI-powered SMS lead concierge that greets and qualifies inbound texts 24/7, including after-hours and holiday coverage, and moves warm leads toward booking. We paired it with a real-time analytics dashboard that unifies site traffic, Google Ads attribution, and lead activity, so every inquiry can be traced back to the channel that produced it.

Outcome

Splash gained an always-on first-response system and a single dashboard tying marketing spend to booked work — enterprise-style speed-to-lead and attribution for a small local operator. Together they target the two things that most directly move a home-services business from missed calls to booked jobs.