Activation Rate
The percentage of signups who reach a defined 'aha moment' indicating product value.
Activation rate is the percentage of signups who reach a defined 'aha moment' — a behavioral threshold that strongly predicts long-term retention. Examples: Slack's 2,000 messages within paid teams, Facebook's '7 friends in 10 days', Twitter's 30 follows. Activation is the most actionable PLG metric: improving it from 30% to 50% nearly doubles long-term revenue from a fixed signup volume. Empire325 designs activation experiments combining onboarding flow optimization, in-product nudges, and lifecycle email orchestration.
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Performance Analytics
Marketing measurement, MMM, and incrementality testing to prove ROAS at the channel and creative level.
Explore Performance Analytics →Related terms
Marketing Attribution
The practice of assigning credit for a conversion to specific marketing touchpoints across the customer journey.
Customer Acquisition Cost (CAC)
Total marketing and sales investment divided by new customers acquired in a period.
Customer Lifetime Value (LTV)
Total revenue (or gross profit) a single customer generates over the entire relationship.
Conversion Rate Optimization (CRO)
The systematic discipline of increasing the percentage of visitors who complete a desired action.