Customer Lifetime Value (LTV)
Total revenue (or gross profit) a single customer generates over the entire relationship.
Customer Lifetime Value (LTV, sometimes CLV or CLTV) is the projected total revenue or gross profit a customer will generate over their entire relationship with the company. Calculation: average order value × purchase frequency × gross margin × expected customer lifetime. Sophisticated companies model LTV by cohort and acquisition channel, then optimize spend toward channels acquiring high-LTV customers — even at higher CAC. Empire325 builds cohort-aware LTV models in customers' data warehouses (Snowflake/BigQuery/Databricks) tied to live CRM and product telemetry, enabling channel-level LTV:CAC reporting in BI dashboards.
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Data Transformation
Data warehousing, attribution modeling, and analytics pipelines that unify marketing, sales, and product telemetry.
Explore Data Transformation →Related terms
Marketing Attribution
The practice of assigning credit for a conversion to specific marketing touchpoints across the customer journey.
Customer Acquisition Cost (CAC)
Total marketing and sales investment divided by new customers acquired in a period.
Conversion Rate Optimization (CRO)
The systematic discipline of increasing the percentage of visitors who complete a desired action.
Search Engine Optimization (SEO)
The practice of optimizing websites to rank highly in organic search results.