Marketing Mix Modeling (MMM)
Statistical modeling that quantifies the incremental revenue contribution of each marketing channel.
Marketing Mix Modeling (MMM) is a top-down statistical technique that quantifies the incremental revenue contribution of each marketing channel using historical aggregate data. MMM works without user-level tracking, making it privacy-resilient and ideal for the post-cookie, iOS-restricted, GDPR-constrained marketing era. Modern MMM uses Bayesian methods (e.g. Meta's Robyn, Google's Meridian, LightweightMMM) to handle non-linear saturation curves, ad-stock decay, and external factors like seasonality, weather, and competitor activity. Empire325 builds MMM systems that produce channel-level incremental ROAS and inform budget reallocation decisions monthly or quarterly.
Related service
Performance Analytics
Marketing measurement, MMM, and incrementality testing to prove ROAS at the channel and creative level.
Explore Performance Analytics →Related terms
Marketing Attribution
The practice of assigning credit for a conversion to specific marketing touchpoints across the customer journey.
Customer Acquisition Cost (CAC)
Total marketing and sales investment divided by new customers acquired in a period.
Customer Lifetime Value (LTV)
Total revenue (or gross profit) a single customer generates over the entire relationship.
Conversion Rate Optimization (CRO)
The systematic discipline of increasing the percentage of visitors who complete a desired action.