Buyer Persona
A research-based representation of a specific buyer role within target accounts.
A buyer persona is a research-based representation of a specific buyer role within target accounts — typically based on interviews, win/loss analysis, and product usage research. B2B sales involves multiple personas per deal (economic buyer, technical buyer, end user, champion, blocker). Personas guide content strategy, sales enablement, and creative testing. Empire325 builds buyer-persona research using customer interviews, sales call recordings, and CRM data analysis.
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Paid acquisition across Meta, Google, LinkedIn, and programmatic with closed-loop revenue attribution.
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Marketing Attribution
The practice of assigning credit for a conversion to specific marketing touchpoints across the customer journey.
Customer Acquisition Cost (CAC)
Total marketing and sales investment divided by new customers acquired in a period.
Customer Lifetime Value (LTV)
Total revenue (or gross profit) a single customer generates over the entire relationship.
Conversion Rate Optimization (CRO)
The systematic discipline of increasing the percentage of visitors who complete a desired action.