Demand Capture
Marketing programs that convert existing buying intent into qualified leads.
Demand capture programs convert existing buying intent into qualified leads — paid search on solution-aware queries, retargeting, branded search, comparison page targeting, intent-data-driven outreach. Demand capture is high-conversion but limited by the existing intent pool; it does not create new demand. Demand capture works best alongside demand generation programs that create new intent over time. Empire325 plans full-funnel programs where demand capture and demand generation are designed together with shared measurement infrastructure.
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Full-Funnel Advertising
Paid acquisition across Meta, Google, LinkedIn, and programmatic with closed-loop revenue attribution.
Explore Full-Funnel Advertising →Related terms
Marketing Attribution
The practice of assigning credit for a conversion to specific marketing touchpoints across the customer journey.
Customer Acquisition Cost (CAC)
Total marketing and sales investment divided by new customers acquired in a period.
Customer Lifetime Value (LTV)
Total revenue (or gross profit) a single customer generates over the entire relationship.
Conversion Rate Optimization (CRO)
The systematic discipline of increasing the percentage of visitors who complete a desired action.