Go-to-Market (GTM) Strategy
The plan defining how a company brings a product to market, including target customer, positioning, channels, and metrics.
Go-to-Market (GTM) strategy defines how a company brings a product to market: target customer (ICP), positioning, pricing, distribution channels, sales motion, marketing programs, success metrics, and the operational infrastructure to support it. GTM strategy answers: who is this for, why will they buy, how will they discover us, how will we close them, how will we expand them. Different ACV ranges require fundamentally different GTM motions. Empire325 builds GTM strategy and the operational infrastructure to execute it for SaaS, B2B, and enterprise clients.
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Performance Analytics
Marketing measurement, MMM, and incrementality testing to prove ROAS at the channel and creative level.
Explore Performance Analytics →Related terms
Marketing Attribution
The practice of assigning credit for a conversion to specific marketing touchpoints across the customer journey.
Customer Acquisition Cost (CAC)
Total marketing and sales investment divided by new customers acquired in a period.
Customer Lifetime Value (LTV)
Total revenue (or gross profit) a single customer generates over the entire relationship.
Conversion Rate Optimization (CRO)
The systematic discipline of increasing the percentage of visitors who complete a desired action.