Marketing Funnel
A model of the customer journey from awareness through conversion and retention.
The marketing funnel is a conceptual model of the customer journey from awareness (top of funnel) through interest, consideration, conversion (middle), and retention/advocacy (bottom). Modern funnels are non-linear — buyers move back and forth between stages — but the model remains useful for organizing programs and metrics by funnel position. Different programs serve different funnel stages: brand advertising at the top, demo conversion at the bottom. Empire325 designs full-funnel programs with stage-appropriate metrics and budget allocation.
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Full-Funnel Advertising
Paid acquisition across Meta, Google, LinkedIn, and programmatic with closed-loop revenue attribution.
Explore Full-Funnel Advertising →Related terms
Marketing Attribution
The practice of assigning credit for a conversion to specific marketing touchpoints across the customer journey.
Customer Acquisition Cost (CAC)
Total marketing and sales investment divided by new customers acquired in a period.
Customer Lifetime Value (LTV)
Total revenue (or gross profit) a single customer generates over the entire relationship.
Conversion Rate Optimization (CRO)
The systematic discipline of increasing the percentage of visitors who complete a desired action.