Marketing Operations (MOps)
The discipline of running the technology, process, and data infrastructure marketing depends on.
Marketing Operations (MOps) is the discipline of running the technology, process, and data infrastructure marketing depends on. MOps owns the marketing automation platform (HubSpot, Marketo), CRM integration, lead scoring and routing, attribution, reporting, and tech stack governance. Strong MOps separates high-performing B2B marketing teams from underperformers. Empire325 functions as embedded MOps for clients building or scaling B2B marketing infrastructure — owning the platforms, processes, and data integrations that make marketing measurable.
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Data Transformation
Data warehousing, attribution modeling, and analytics pipelines that unify marketing, sales, and product telemetry.
Explore Data Transformation →Related terms
Marketing Attribution
The practice of assigning credit for a conversion to specific marketing touchpoints across the customer journey.
Customer Acquisition Cost (CAC)
Total marketing and sales investment divided by new customers acquired in a period.
Customer Lifetime Value (LTV)
Total revenue (or gross profit) a single customer generates over the entire relationship.
Conversion Rate Optimization (CRO)
The systematic discipline of increasing the percentage of visitors who complete a desired action.