PropTech
Property technology — software and services serving real estate operators, owners, and consumers.
PropTech (property technology) is the broad category of software and services serving real estate operators, owners, and consumers. Subcategories: leasing CRMs (Yardi, RealPage, AppFolio, Entrata), revenue management (LRO, RealPage AI Pricing), tenant experience platforms, smart-building IoT, transaction technology (Compass, Opendoor), construction tech, real estate data analytics, and resident services. PropTech companies face complex go-to-market: selling to property managers requires understanding actual property operations; selling to enterprise REITs requires multi-stakeholder enterprise sales motions. Empire325's marketing for PropTech companies combines B2B SaaS playbook with deep real estate operator empathy.
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Marketing Attribution
The practice of assigning credit for a conversion to specific marketing touchpoints across the customer journey.
Customer Acquisition Cost (CAC)
Total marketing and sales investment divided by new customers acquired in a period.
Customer Lifetime Value (LTV)
Total revenue (or gross profit) a single customer generates over the entire relationship.
Conversion Rate Optimization (CRO)
The systematic discipline of increasing the percentage of visitors who complete a desired action.