REST API
An architectural style for web APIs based on HTTP methods, resources, and stateless requests.
REST (Representational State Transfer) is an architectural style for web APIs based on stateless HTTP requests acting on resources identified by URLs. REST APIs use HTTP methods (GET, POST, PUT, PATCH, DELETE) and return data typically in JSON format. REST is the dominant API style for SaaS integrations, mobile apps, and microservices architectures. Modern alternatives include GraphQL (typed, single-endpoint queries) and gRPC (binary, high-performance RPC). Empire325 designs and consumes REST APIs as a daily engineering practice, including custom integrations between marketing platforms, CRM, and data warehouses.
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Data Warehouse
A centralized repository of structured, integrated data from multiple sources, optimized for analytics.
ETL and ELT
Patterns for moving data from sources to analytical stores: ETL transforms before loading; ELT loads first.
First-Party Data
Customer data a company collects directly from its own properties, apps, and interactions.
Customer Data Platform (CDP)
Software that unifies customer data from multiple sources into persistent, accessible profiles.