Server-Side Tagging
Routing analytics and ad-platform events through a server-side container for accuracy and privacy.
Server-side tagging routes web analytics and ad platform events through a server-side container (typically Google Tag Manager Server, hosted on Cloud Run or AWS App Runner) before reaching destinations. Benefits include: better data quality (no ITP/cookie limits), faster page performance (less client JS), enhanced data control (PII filtering server-side), and resilience to ad-blockers. Required for accurate Conversion API/Enhanced Conversions implementations. Empire325 deploys server-side GTM as a default component of measurement infrastructure for clients with privacy compliance or attribution accuracy needs.
Related service
Data Transformation
Data warehousing, attribution modeling, and analytics pipelines that unify marketing, sales, and product telemetry.
Explore Data Transformation →Related terms
Data Warehouse
A centralized repository of structured, integrated data from multiple sources, optimized for analytics.
ETL and ELT
Patterns for moving data from sources to analytical stores: ETL transforms before loading; ELT loads first.
First-Party Data
Customer data a company collects directly from its own properties, apps, and interactions.
Customer Data Platform (CDP)
Software that unifies customer data from multiple sources into persistent, accessible profiles.