1:1 Account-Based Marketing
Hyper-personalized marketing programs targeting a single named strategic account.
1:1 Account-Based Marketing (ABM) is the most concentrated form of ABM: hyper-personalized marketing programs targeting a single named strategic account or a small set (5-20). Tactics include custom landing pages with the account's logo, executive-level direct mail, custom video messages, sponsored research about the account's industry, and orchestrated multi-channel touches. Best for landing or expanding contracts worth $500K+. Empire325 designs and operates 1:1 ABM programs for enterprise SaaS, financial services, and B2B technology clients.
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Full-Funnel Advertising
Paid acquisition across Meta, Google, LinkedIn, and programmatic with closed-loop revenue attribution.
Explore Full-Funnel Advertising →Related terms
Marketing Attribution
The practice of assigning credit for a conversion to specific marketing touchpoints across the customer journey.
Customer Acquisition Cost (CAC)
Total marketing and sales investment divided by new customers acquired in a period.
Customer Lifetime Value (LTV)
Total revenue (or gross profit) a single customer generates over the entire relationship.
Conversion Rate Optimization (CRO)
The systematic discipline of increasing the percentage of visitors who complete a desired action.