Account-Based Marketing (ABM)
A B2B marketing strategy focused on identifying, engaging, and converting specific high-value accounts.
Account-Based Marketing (ABM) is a B2B marketing strategy that identifies high-value target accounts, then orchestrates personalized engagement across multiple channels and stakeholders within each account. ABM inverts the traditional demand-gen funnel: instead of casting a wide net and qualifying inbound leads, ABM teams agree with sales on a target account list and run coordinated outreach. ABM tactics include LinkedIn Matched Audiences, intent-data-driven outbound (Bombora, 6sense, Demandbase), personalized landing pages, and C-suite-targeted content. Empire325 designs and operates ABM programs from target list development through closed-loop revenue measurement.
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Full-Funnel Advertising
Paid acquisition across Meta, Google, LinkedIn, and programmatic with closed-loop revenue attribution.
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Performance Max (PMax)
Google's automated, all-channel campaign type that uses AI to optimize across Search, Display, YouTube, Discover, Gmail, and Maps.
Programmatic Advertising
Automated buying and selling of digital ad inventory using software, real-time bidding, and audience data.
Incrementality Testing
Measuring whether marketing actually drove additional conversions versus what would have happened without it.