SaaS Comparison
Google Ads vs LinkedIn Ads
Independent 2026 comparison. When each fits, pricing tradeoffs, and which to pick — from Empire325 Marketing, the agency that implements both.
TL;DR: Empire325 typically runs both for enterprise B2B clients: Google for demand capture, LinkedIn for demand creation and account-based targeting. The right budget split depends on deal ACV, market maturity, and whether your category has search volume.
Side by side
Google Ads
Search, display, and YouTube advertising capturing existing demand.
Best for
B2B companies with proven keyword demand, lower ACV ($5K–$30K deals), and high-intent search volume for their category.
Visit Google Ads →LinkedIn Ads
B2B advertising on the professional network with job-title and company targeting.
Best for
Enterprise B2B companies with high ACV ($50K+), need for precise job-title/company targeting, and demand-creation goals.
Visit LinkedIn Ads →When to pick each
Pick Google Ads
Google Ads when your buyers are actively searching for your category. Search intent is the highest-quality signal in digital advertising — use it when it exists.
Pick LinkedIn Ads
LinkedIn Ads when your buyers aren't actively searching (they don't know the solution exists yet), your ACV justifies LinkedIn CPMs ($8–$15 CPM), and job-title/company targeting is essential.
Not sure which fits your stack?
Empire325 has implemented both for enterprise clients. 15 minutes, no sales pitch.
Empire325's take
Empire325 typically runs both for enterprise B2B clients: Google for demand capture, LinkedIn for demand creation and account-based targeting. The right budget split depends on deal ACV, market maturity, and whether your category has search volume.
See our full-funnel advertising practice →FAQ
What's the main difference between Google Ads and LinkedIn Ads?
Google Ads Search, display, and YouTube advertising capturing existing demand. LinkedIn Ads B2B advertising on the professional network with job-title and company targeting. Empire325 typically runs both for enterprise B2B clients: Google for demand capture, LinkedIn for demand creation and account-based targeting. The right budget split depends on deal ACV, market maturity, and whether your category has search volume.
When should I pick Google Ads?
Google Ads when your buyers are actively searching for your category. Search intent is the highest-quality signal in digital advertising — use it when it exists.
When should I pick LinkedIn Ads?
LinkedIn Ads when your buyers aren't actively searching (they don't know the solution exists yet), your ACV justifies LinkedIn CPMs ($8–$15 CPM), and job-title/company targeting is essential.
Can Empire325 help me choose between Google Ads and LinkedIn Ads?
Yes. Empire325 typically runs both for enterprise B2B clients: Google for demand capture, LinkedIn for demand creation and account-based targeting. The right budget split depends on deal ACV, market maturity, and whether your category has search volume. If you're evaluating Google Ads vs LinkedIn Ads for an actual deployment, schedule a 15-minute call and we'll share specific recommendations based on your context.
What does Empire325 charge to implement Google Ads or LinkedIn Ads?
Implementation engagements typically range $15K-$60K depending on scope. We provide written scoping after a 30-minute discovery call. Empire325 has implementation experience across both Google Ads and LinkedIn Ads.
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Need help choosing or implementing?
Empire325 Marketing implements both Google Ads and LinkedIn Ads for enterprise clients. Schedule a 15-min call to discuss which fits your situation.
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