Performance Max (PMax)
Google's automated, all-channel campaign type that uses AI to optimize across Search, Display, YouTube, Discover, Gmail, and Maps.
Performance Max (PMax) is Google Ads' all-in-one campaign type that uses Google's machine learning to optimize creative, audience, and bid placement across Search, Display, YouTube, Gmail, Discover, and Maps inventory. PMax requires advertisers to provide creative assets (text, images, video), conversion goals, and (optionally) audience signals — Google's AI handles targeting and bidding. PMax excels at scale and finding incremental conversions but trades transparency for automation. Empire325 implements PMax with custom audience signals, asset group strategy, and incrementality testing to ensure PMax is genuinely growing the pie rather than cannibalizing branded search.
Related service
Full-Funnel Advertising
Paid acquisition across Meta, Google, LinkedIn, and programmatic with closed-loop revenue attribution.
Explore Full-Funnel Advertising →Related terms
Account-Based Marketing (ABM)
A B2B marketing strategy focused on identifying, engaging, and converting specific high-value accounts.
Programmatic Advertising
Automated buying and selling of digital ad inventory using software, real-time bidding, and audience data.
Incrementality Testing
Measuring whether marketing actually drove additional conversions versus what would have happened without it.