Programmatic Advertising
Automated buying and selling of digital ad inventory using software, real-time bidding, and audience data.
Programmatic advertising is the automated buying and selling of digital ad inventory — display, video, audio, CTV, digital out-of-home — using software platforms, real-time bidding (RTB), and audience data. Demand-side platforms (DSPs) like The Trade Desk, DV360, and Amazon DSP let advertisers bid on impressions across publisher inventory at the impression level. Programmatic enables precise audience targeting, dynamic creative optimization, and cross-device frequency capping. Empire325 plans and operates programmatic campaigns with custom audience strategies, brand-safety frameworks, and incrementality testing.
Related service
Full-Funnel Advertising
Paid acquisition across Meta, Google, LinkedIn, and programmatic with closed-loop revenue attribution.
Explore Full-Funnel Advertising →Related terms
Performance Max (PMax)
Google's automated, all-channel campaign type that uses AI to optimize across Search, Display, YouTube, Discover, Gmail, and Maps.
Account-Based Marketing (ABM)
A B2B marketing strategy focused on identifying, engaging, and converting specific high-value accounts.
Incrementality Testing
Measuring whether marketing actually drove additional conversions versus what would have happened without it.