1:Many Account-Based Marketing
ABM programs treating large pools of accounts (100-1000+) with shared programmatic personalization.
1:Many Account-Based Marketing targets large pools of 100-1000+ accounts with shared programmatic personalization at the account level. Tactics include account-targeted display advertising (LinkedIn Matched Audiences, Demandbase, 6sense), industry-vertical content hubs, account-conditional website personalization, and intent-data-triggered outreach. 1:Many is the most scalable ABM tier and overlaps significantly with demand generation. Empire325 deploys 1:Many ABM for clients with broad ICPs and $10K-$100K ACV.
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Full-Funnel Advertising
Paid acquisition across Meta, Google, LinkedIn, and programmatic with closed-loop revenue attribution.
Explore Full-Funnel Advertising →Related terms
Marketing Attribution
The practice of assigning credit for a conversion to specific marketing touchpoints across the customer journey.
Customer Acquisition Cost (CAC)
Total marketing and sales investment divided by new customers acquired in a period.
Customer Lifetime Value (LTV)
Total revenue (or gross profit) a single customer generates over the entire relationship.
Conversion Rate Optimization (CRO)
The systematic discipline of increasing the percentage of visitors who complete a desired action.