Annual Contract Value (ACV)
The annualized revenue value of a single customer contract.
Annual Contract Value (ACV) is the annualized revenue value of a single customer contract, normalized so multi-year deals can be compared to single-year deals. ACV includes the recurring portion of a contract divided by contract years; it excludes one-time fees and professional services. ACV is a key input to GTM strategy: low-ACV businesses ($1-5K) require high-volume, low-touch self-serve motion; high-ACV businesses ($50K+) require dedicated sales and account management. Empire325 helps clients model GTM motion appropriate to their ACV distribution.
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Marketing measurement, MMM, and incrementality testing to prove ROAS at the channel and creative level.
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Google's web and app analytics platform built on event-based tracking and cross-platform user journeys.
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Distributing credit for a conversion across all marketing touchpoints in the customer journey.