Schema Markup

Schema markup is structured data using the Schema.org vocabulary — typically expressed as JSON-LD — that helps search engines understand page content beyond plain text. Common types include Organization, WebSite, Article, Product, Review, FAQPage, BreadcrumbList, HowTo, Service, ProfessionalService, LocalBusiness, Event, and JobPosting. Properly implemented schema unlocks rich snippets in search results (star ratings, prices, FAQ accordions, sitelinks), increases click-through rates, and provides important context to AI search engines extracting answers. Empire325 implements comprehensive schema across every page type and validates with Google's Rich Results Test and the Schema Markup Validator.