Conversion Tracking
The technical systems that record marketing-driven user actions for measurement and optimization.
Conversion tracking is the technical infrastructure that records when users complete defined actions — purchases, signups, form submissions, content downloads — and ties those actions back to marketing channels. Modern conversion tracking combines pixel-based tracking (Meta Pixel, Google Tag), server-side tagging (CAPI, GA4 Measurement Protocol), enhanced conversions (sending hashed first-party data to ad platforms), and offline conversion uploads (CRM-sourced data). Privacy-first conversion tracking is essential as iOS, ITP, and GDPR continue to constrain client-side tracking. Empire325 implements server-side conversion tracking that maintains accuracy under modern privacy constraints.
Related service
Performance Analytics
Marketing measurement, MMM, and incrementality testing to prove ROAS at the channel and creative level.
Explore Performance Analytics →Related terms
Core Web Vitals
Google's set of speed and stability metrics — LCP, INP, CLS — used as ranking signals.
Schema Markup
Structured data using Schema.org vocabulary that helps search engines understand page content.
Google Analytics 4 (GA4)
Google's web and app analytics platform built on event-based tracking and cross-platform user journeys.
Multi-Touch Attribution (MTA)
Distributing credit for a conversion across all marketing touchpoints in the customer journey.