Enhanced Conversions
Google Ads' privacy-safe mechanism for sending hashed customer data to recover conversion paths lost to ITP.
Enhanced Conversions is Google Ads' privacy-safe mechanism for passing hashed customer data (email, phone, address) along with conversion events to improve match rates and recover conversion paths lost to ITP, ad blockers, and consent frameworks. The hashed data lets Google match your conversions to authenticated user signals across its ecosystem without exposing PII. Enhanced Conversions typically improves Google Ads measurement and Smart Bidding performance 5-15%. Implementation requires server-side tag fires or proper data-layer configuration. Empire325 implements Enhanced Conversions alongside CAPI as part of full server-side tagging engagements.
Related service
Performance Analytics
Marketing measurement, MMM, and incrementality testing to prove ROAS at the channel and creative level.
Explore Performance Analytics →Related terms
Core Web Vitals
Google's set of speed and stability metrics — LCP, INP, CLS — used as ranking signals.
Schema Markup
Structured data using Schema.org vocabulary that helps search engines understand page content.
Google Analytics 4 (GA4)
Google's web and app analytics platform built on event-based tracking and cross-platform user journeys.
Multi-Touch Attribution (MTA)
Distributing credit for a conversion across all marketing touchpoints in the customer journey.