PPC Management Agency
PPC management services with attribution your CFO can actually defend
Empire325 is a PPC management agency for B2B SaaS, e-commerce, financial services, and regulated industries. Google Ads, Microsoft Ads, Meta, LinkedIn, TikTok management with full server-side tagging, Conversion API integrations, and incrementality-validated attribution. The platform-reported ROAS most agencies report is overstated 30-60% — we measure what's real.
Book a 15-min PPC auditTL;DR: Empire325 PPC management services combine technical measurement infrastructure (server-side tagging, CAPI, Enhanced Conversions), platform expertise (Google Ads, Meta, LinkedIn, TikTok), and incrementality validation. Most clients reduce blended CAC 20-40% within 6 months by reallocating away from over-credited channels and into truly incremental ones.
PPC management methodology
How real PPC management works in 2026
01
Measurement infrastructure first
Server-side tagging (GTM-SS), Conversion API for Meta/Google/TikTok/LinkedIn, Enhanced Conversions, identity stitching. Recovery of 15-40% of conversion paths lost to ITP/ad blockers/consent frameworks.
02
Platform-specific strategy
Google Ads (Search + PMax + YouTube), Microsoft Ads (Search + Audience), Meta (Advantage+ + manual campaigns), LinkedIn (account-based), TikTok (creative-led). Each platform has its own playbook.
03
Creative production at scale
In-house creative team produces ad variants matching platform-specific best practices. Especially critical for Meta/TikTok where creative is the optimization lever, not bidding.
04
Bid & budget management
Smart Bidding (Google) and Advantage+ (Meta) with proper conversion-value signals. Daily budget pacing, weekly performance reviews, monthly strategic reallocation across platforms.
05
Audience strategy
Customer match lists, lookalikes, retargeting, ABM lists (LinkedIn), incrementality-validated audience tiers. We don't waste budget on retargeting that would have converted anyway.
06
Quarterly incrementality
Geo-holdouts, A/B holdouts, and conversion lift studies validate which channels drive incremental revenue vs. capture organic demand. Results feed back into budget allocation.
What proper PPC measurement reveals
Industry-typical findings once server-side tagging + CAPI + incrementality testing replace platform-reported numbers:
30-60%
platform-reported ROAS overstatement that surfaces once incrementality testing validates true causal impact
15-40%
conversion paths recovered via server-side tagging and Conversion API integrations
30-60%
of branded search clicks typically revealed as non-incremental (Google's own search ads pause studies confirm)
PPC management FAQ
What does a PPC management agency do?
A PPC management agency manages paid search and paid social campaigns end-to-end: keyword research, bid management, creative production, audience targeting, conversion tracking, attribution, and budget allocation across platforms. Empire325's PPC management is built on server-side tagging, Conversion API integrations, and incrementality testing — so the ROAS we report is real, not platform-overstated.
What platforms does Empire325 manage?
Empire325 manages Google Ads (Search, Display, Performance Max, YouTube, Shopping), Microsoft Ads, Meta (Facebook/Instagram), LinkedIn Ads, TikTok Ads, Reddit Ads, Pinterest Ads, and Snap Ads. We also manage programmatic display via DV360 and The Trade Desk for enterprise clients.
How much do PPC management services cost?
Empire325 PPC management engagements typically range $5K-$25K monthly fee plus media spend. Fee structure varies by client preference: flat retainer, % of media spend (typically 10-15%), or performance-tied (CAC/CPL targets). We provide written scoping after a 30-minute discovery call.
Why is platform-reported ROAS overstated by 30-60%?
Platform attribution windows fill measurement gaps with last-click defaults, which over-credit channels capturing demand created elsewhere — particularly branded search, retargeting, and broad-targeting Performance Max. Apple ITP, iOS App Tracking Transparency, GDPR enforcement, and third-party cookie deprecation eliminate 30-60% of conversion paths from platform measurement. Empire325 builds full attribution stacks (server-side tagging + CAPI + MMM + incrementality) to expose the real picture.
How is Empire325 different from other PPC agencies?
Three differences: (1) Every engagement starts with measurement infrastructure (server-side tagging, CAPI, Enhanced Conversions) so we don't manage to fake numbers. (2) We run quarterly incrementality tests to validate channel ROI. (3) PPC integrates with our [advanced marketing attribution](/services/marketing-attribution) practice — MMM and incrementality test results feed back into PPC budget allocation.
Want a free 15-minute PPC audit?
We'll review your current campaigns and attribution and identify the 3 highest-leverage improvements.
Book a 15-min PPC audit