Conversion API (CAPI)
Server-to-server APIs (Meta CAPI, Google Enhanced Conversions) that transmit first-party conversion data to ad platforms.
Conversion API (CAPI) refers to server-to-server APIs that transmit first-party conversion data from a website's backend to ad platforms — Meta Conversions API, Google Enhanced Conversions, LinkedIn Conversions API, TikTok Events API. CAPI bypasses browser-side limitations imposed by ITP, ATT, ad-blockers, and cookie deprecation, restoring attribution accuracy and ad-platform optimization quality. Implementation requires hashed first-party data (email, phone) and server-side event firing. Empire325 implements CAPI as a default component of measurement infrastructure for any client running paid media at meaningful scale.
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Data Transformation
Data warehousing, attribution modeling, and analytics pipelines that unify marketing, sales, and product telemetry.
Explore Data Transformation →Related terms
Data Warehouse
A centralized repository of structured, integrated data from multiple sources, optimized for analytics.
ETL and ELT
Patterns for moving data from sources to analytical stores: ETL transforms before loading; ELT loads first.
First-Party Data
Customer data a company collects directly from its own properties, apps, and interactions.
Customer Data Platform (CDP)
Software that unifies customer data from multiple sources into persistent, accessible profiles.