Core Web Vitals
Google's set of speed and stability metrics — LCP, INP, CLS — used as ranking signals.
Core Web Vitals are Google's standardized metrics measuring real-world page experience: Largest Contentful Paint (LCP — when the main content renders), Interaction to Next Paint (INP — responsiveness, replaced FID in 2024), and Cumulative Layout Shift (CLS — visual stability). Google uses Core Web Vitals as direct ranking signals; pages failing thresholds are deprioritized. Targets: LCP < 2.5s, INP < 200ms, CLS < 0.1. Empire325 engineers websites for top-decile Core Web Vitals through Next.js architecture, image optimization, code splitting, font loading strategy, and ongoing Lighthouse monitoring.
Related service
Web Development
Enterprise-grade Next.js, React, and headless commerce builds engineered for conversion and Core Web Vitals.
Explore Web Development →Related terms
Schema Markup
Structured data using Schema.org vocabulary that helps search engines understand page content.
Google Analytics 4 (GA4)
Google's web and app analytics platform built on event-based tracking and cross-platform user journeys.
Multi-Touch Attribution (MTA)
Distributing credit for a conversion across all marketing touchpoints in the customer journey.
Conversion Tracking
The technical systems that record marketing-driven user actions for measurement and optimization.