Annual Recurring Revenue (ARR)
The annualized value of recurring revenue from active customer subscriptions.
Annual Recurring Revenue (ARR) is the annualized value of all active subscription revenue. ARR includes new customer acquisition, expansion within existing customers (upgrades, seat growth, add-ons), and excludes one-time fees, professional services, and non-recurring revenue. ARR is the headline growth metric for SaaS companies and the primary input to valuation multiples. Sub-categories matter: New ARR, Expansion ARR, Churn ARR, Net New ARR. Empire325 implements ARR reporting that ties to billing systems and supports board-grade decomposition.
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Performance Analytics
Marketing measurement, MMM, and incrementality testing to prove ROAS at the channel and creative level.
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Core Web Vitals
Google's set of speed and stability metrics — LCP, INP, CLS — used as ranking signals.
Schema Markup
Structured data using Schema.org vocabulary that helps search engines understand page content.
Google Analytics 4 (GA4)
Google's web and app analytics platform built on event-based tracking and cross-platform user journeys.
Multi-Touch Attribution (MTA)
Distributing credit for a conversion across all marketing touchpoints in the customer journey.