Intent Data
Behavioral signals indicating buying intent, used to prioritize accounts and time outreach.
Intent data is behavioral information signaling that a person or company is actively researching solutions in your category — increased page visits, content downloads, comparison searches, third-party content consumption. Major intent providers include Bombora, 6sense, Demandbase, G2, and TrustRadius. B2B teams use intent data for account-based marketing prioritization, sales outreach timing, and ad audience activation. Empire325 builds intent-data activation pipelines that route high-intent signals into CRM workflows, paid media audiences, and sales prioritization in real time.
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Full-Funnel Advertising
Paid acquisition across Meta, Google, LinkedIn, and programmatic with closed-loop revenue attribution.
Explore Full-Funnel Advertising →Related terms
Marketing Attribution
The practice of assigning credit for a conversion to specific marketing touchpoints across the customer journey.
Customer Acquisition Cost (CAC)
Total marketing and sales investment divided by new customers acquired in a period.
Customer Lifetime Value (LTV)
Total revenue (or gross profit) a single customer generates over the entire relationship.
Conversion Rate Optimization (CRO)
The systematic discipline of increasing the percentage of visitors who complete a desired action.