Monthly Recurring Revenue (MRR)
The total monthly value of recurring subscription revenue.
Monthly Recurring Revenue (MRR) is the total monthly value of recurring subscription revenue across all active customers. MRR is the core operational metric for SaaS businesses, broken down into New MRR (from acquisitions), Expansion MRR (from upgrades), Contraction MRR (from downgrades), and Churn MRR (from cancellations). The combination determines Net New MRR, which determines growth. Empire325 builds MRR reporting infrastructure tied to billing systems with proper handling of trial conversions, plan changes, and proration.
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Performance Analytics
Marketing measurement, MMM, and incrementality testing to prove ROAS at the channel and creative level.
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Core Web Vitals
Google's set of speed and stability metrics — LCP, INP, CLS — used as ranking signals.
Schema Markup
Structured data using Schema.org vocabulary that helps search engines understand page content.
Google Analytics 4 (GA4)
Google's web and app analytics platform built on event-based tracking and cross-platform user journeys.
Multi-Touch Attribution (MTA)
Distributing credit for a conversion across all marketing touchpoints in the customer journey.