Net Revenue Retention (NRR)
The percentage of recurring revenue retained from existing customers, including expansion, downgrades, and churn.
Net Revenue Retention (NRR), sometimes Net Dollar Retention (NDR), measures the percentage of recurring revenue retained from a cohort of customers over a period, including expansion (upgrades, seat growth) minus contraction and churn. NRR above 100% indicates customers expand faster than they churn — the gold-standard SaaS economic engine. Best-in-class NRR: 120-140%+. NRR below 90% signals fundamental product-market-fit issues. Empire325 builds NRR reporting that supports cohort-level analysis and ties to product usage signals predictive of expansion vs churn.
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Performance Analytics
Marketing measurement, MMM, and incrementality testing to prove ROAS at the channel and creative level.
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Core Web Vitals
Google's set of speed and stability metrics — LCP, INP, CLS — used as ranking signals.
Schema Markup
Structured data using Schema.org vocabulary that helps search engines understand page content.
Google Analytics 4 (GA4)
Google's web and app analytics platform built on event-based tracking and cross-platform user journeys.
Multi-Touch Attribution (MTA)
Distributing credit for a conversion across all marketing touchpoints in the customer journey.