Property Performance Marketing
Real estate marketing measured by property-level financial outcomes — leasing velocity, revenue per door, stabilized NOI.
Property performance marketing is real estate marketing measured by property-level financial outcomes rather than upper-funnel metrics. Key KPIs: days-to-lease, leasing velocity, occupancy at stabilization, revenue per door, concessions burned, cost per signed lease, and stabilized net operating income (NOI). Property performance marketing requires identity resolution between marketing touchpoints and lease/sale outcomes — typically built in the data warehouse connecting Yardi/RealPage/AppFolio leasing data with marketing spend, ad platform conversion data, and GA4. Empire325 delivers property performance marketing for multifamily owners, REITs, developers, and PropTech companies, typically improving stabilized NOI by 30-50 basis points.
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Marketing Attribution
The practice of assigning credit for a conversion to specific marketing touchpoints across the customer journey.
Customer Acquisition Cost (CAC)
Total marketing and sales investment divided by new customers acquired in a period.
Customer Lifetime Value (LTV)
Total revenue (or gross profit) a single customer generates over the entire relationship.
Conversion Rate Optimization (CRO)
The systematic discipline of increasing the percentage of visitors who complete a desired action.