Static Site Generation (SSG)
Building all HTML at deploy time so pages serve from CDN edge with sub-100ms TTFB.
Static Site Generation (SSG) is a build pattern where all HTML pages are generated at deploy time and served from CDN edge nodes, achieving sub-100ms time-to-first-byte (TTFB) globally. SSG excels for content-heavy sites: marketing pages, blogs, documentation, e-commerce product pages with infrequent updates. Modern frameworks (Next.js, Astro, Nuxt) support hybrid models combining SSG with incremental static regeneration (ISR) and dynamic SSR. Benefits include fastest possible Core Web Vitals, lowest hosting cost, highest reliability (CDN-served), and best SEO. Empire325 builds SSG-first architectures with strategic dynamic rendering only where necessary.
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Web Development
Enterprise-grade Next.js, React, and headless commerce builds engineered for conversion and Core Web Vitals.
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Data Warehouse
A centralized repository of structured, integrated data from multiple sources, optimized for analytics.
ETL and ELT
Patterns for moving data from sources to analytical stores: ETL transforms before loading; ELT loads first.
First-Party Data
Customer data a company collects directly from its own properties, apps, and interactions.
Customer Data Platform (CDP)
Software that unifies customer data from multiple sources into persistent, accessible profiles.