SaaS Metrics
The standard financial and product metrics SaaS companies track: MRR, ARR, churn, NRR, CAC, LTV, payback.
SaaS metrics are the standard financial and product KPIs tracked by SaaS companies. Core metrics: Monthly Recurring Revenue (MRR), Annual Recurring Revenue (ARR), gross and net revenue retention (GRR/NRR), churn rate, customer acquisition cost (CAC), customer lifetime value (LTV), CAC payback period, and rule of 40 (growth rate + profit margin). Investor-grade SaaS reporting requires consistent definitions and clean data infrastructure. Empire325 builds SaaS-metric reporting infrastructure tying CRM, billing (Stripe, Chargebee, Recurly), product telemetry, and finance systems into a single source of truth.
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Performance Analytics
Marketing measurement, MMM, and incrementality testing to prove ROAS at the channel and creative level.
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Core Web Vitals
Google's set of speed and stability metrics — LCP, INP, CLS — used as ranking signals.
Schema Markup
Structured data using Schema.org vocabulary that helps search engines understand page content.
Google Analytics 4 (GA4)
Google's web and app analytics platform built on event-based tracking and cross-platform user journeys.
Multi-Touch Attribution (MTA)
Distributing credit for a conversion across all marketing touchpoints in the customer journey.